Archive for December, 2009

The PRI Trade Show Report

Monday, December 14th, 2009

By: Drew Hierwarter

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We just got back from the Performance Racing Industry trade show in Orlando, Florida. This is the largest racing trade show in America and gives race teams and those in the racing and the performance business a chance to see new products, make new connections, and work on plans for the coming year. Many of the various race sanctioning bodies use the PRI show to sign deals and make major announcements. Such is the case with the American Drag Racing League.

 

The American Drag Racing League, (ADRL) is based in O’Fallon, Missouri, and is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The ADRL features professional categories like Extreme Pro Stock, Pro Extreme Motorcycle, Extreme 10.5, Pro Nitrous, and Pro Extreme, which is the quickest doorslammer class in all of drag racing. The 2010 National Guard ADRL Tour consists of 10 national events run throughout the United States.

 

This year at the PRI show the ADRL announced that VP Racing Fuel has extended their status as the official fuel supplier to the ADRL until 2014. Hedman “Hustler” Hedders is the official exhaust header supplier, Champion System will be the official uniform provider for ADRL officials, Simpson Performance Products will have a booth on the manufacturer’s midway at all ten ADRL events in 2010, and Racensur.com will send one lucky ADRL racer on a trans-Atlantic cruise for two to the Mediterranean.

 

For more information on the ADRL and to find out if there’s an ADRL event near you, Just click here to visit the ADRL website.

 


Another racing series making an announcement at this years PRI show was the USARacing Pro Cup Series. The 2010 USAR Pro Series champion will win more than bragging rights thanks to Crane Cams and S&S Cycle, which have joined forces to create a custom motorcycle for next year’s title holder.

 

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However, before the USAR Pro Cup champion can walk away with the custom bike, the competitor must make it through 16 of the toughest short tracks in the Southeast and Midwest. In the 2010 season, the series will travel to historic tracks such as North Wilkesboro Speedway, Rockingham Speedway, Bristol Motor Speedway and South Boston Speedway.

 

The PRI show is certainly a highlight of the year for Motor Sports Weekly News. Not only is it a chance to get a brief respite from the early winter weather and bask in some Florida sunshine, but it’s an opportunity to talk to various race teams about their plans for the next season and to refresh some contacts and, of course, shoot a few photos. There are lots of race cars on display all over the show floor so there’s plenty for the race fan to see as well. I’ve posted a small album of photos just click here to see them.

 

If attendance at PRI is any indication, the recession is not having as big an effect on racing as it is other segments of business. There was plenty of traffic on the floor and lots of new products being introduced. 2010 looks like it will be a good year for motorsports.

 

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Only 60 days until the Daytona 500!